Lend-a-Friend

Lend-a-Friend is a “friend-to-friend” (F2F) social lending app for Central and South America. LAF allows users to borrow money from friends within a trusted social network, and pay them back according to a low, pre-negotiated payment and interest schedule. We partnered with Dwolla for backend payment processing, as well as risk management. I worked directly with the founders to conceptualize, design, and prototype their first "MVP". I provided UX, Visual Design, Prototyping, Branding, Motion Graphics on a freelance basis.

User Flow Diagram

First conceptual prototype, created during a 4-hour online working session with Client.

Wireframe collection

Final mockups at full fidelity

Final "MVP" Demo

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