Quixey

Quixey was a company that provided ”The Search Engine For Apps." Users could search for an app on Quixey by describing in natural language what they want to do. The company invented a new type of search, "Functional Search," that gathered app information from review sites, blogs, social media sites, and additional sources. The problem with Functional Search was that it only worked for Western language systems, where word order for searches don’t matter. Quixey wanted to expand into China, but for Functional Search to work correctly, users would have to add terms one-by-one. In this project, I worked with Quixey’s China-based product team to develop a “radial menu” concept for the Chinese market. The idea was to ask users for only one term / character at a time, then provide them suggestions in a “thumb wheel” to narrow down and improve their search results. I provided UX, Visual Design, Prototyping, Branding, Motion Graphics on a freelance basis. The project was very successful, as Quixey was able to raise $50 million in funding from Chinese tech giant Alibaba using my designs/presentation, only weeks after the project was completed.